diamonds

  From the moment you hit the site, it is very clear as to what direction you can take. The top of the landing page features several categories to choose from. This could seem overwhelming, so there are two main call-to-action tabs to choose from.   Shop Engagement Rings   or  Shop Loose Diamonds . Let's get into each. SHOP ENGAGEMENT RINGS Breathless is the word we would use for the selection James Allen offers. There are classic settings like this(Choose Your Engagement Ring Setting | JamesAllen.com) to more modern options like this(Choose Your Engagement Ring Setting | JamesAllen.com). When landing on the ring page, an easy-to-use visual is placed in front of you giving options as to what style you may want to pursue. Once you click on that style, the site will filter to only those. From there you can browse to your heart's content. Once you select a setting, it will take you to a page that will give you all the details you need. From a 360 degree video that ...